![]() The description provides more detail about the link so you have more context when you revisit your bookmarks. The same goes for social bookmarking sites. Visibility on Social Networksįrom a social network posting perspective, when you publish a web page or blog article to Facebook or LinkedIn, for example, the network pulls your meta description. With distinct content and page descriptions, you can amplify your content and opportunity to get found in search and drive a prospective customer to your site. In other words, through your meta descriptions, you have the opportunity to creatively specify your very own crafted summary of what each webpage represents for your business.Įach page of your site stands alone. Search engines such as Google often display the meta description in search results, which can influence click-through rates." Why Is a Meta Description Important? Visibility in Īlthough technically not a part of the search algorithm, meta descriptions play a significant role in your website on-page SEO which helps you get found online. ![]() "The meta description is an HTML attribute that provides a brief summary of a web page. A compelling meta description can encourage someone to click on your listing and drive searchers to your website. Meta descriptions are those short snippets of text that show up in online search results under your website title tag. ![]() > See How To Fix Broken Links on Your Website (Video) The Basics of Meta Descriptions What's a Meta Description? This article is part of the website housecleaning series. ![]() If you've not checked, this article will take you through the process, starting with what a meta description is, how to find one on your website, and how to make edits. Have you checked whether all of the pages on your website have meta descriptions? Are any missing? Are some duplicated? ![]()
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